MIND. BODY. SPIRIT.
BUILD STRENGTH.
LIVE WITH PURPOSE.
Brother, you can carry a lot and still know something needs to change. Let’s look at what needs attention and do the work.
STRENGTH WITH PURPOSE.
Brother, you can be doing well and still feel like something is missing. A stronger body matters. So does a clearer mind, a deeper faith, and knowing what you’re building your life around.
Fortis ad Amorem means Strong for Love. This is where we bring those pieces together—not to become someone else, but to grow into the man God is calling you to be. Strong enough to carry responsibility. Present enough to love well.
STRENGTH CREATES CAPACITY TO SERVE.
Training, nutrition, mindset, and faith belong in the same conversation. We use practice, accountability, reflection, repetition, and courageous action to turn good intentions into daily choices.
Do what is yours to do. Entrust the outcome to God. Show up again tomorrow.
God first.
Build the whole man.
Fortis ad Amorem is coaching and formation for men through body, mind and spirit. God is at the center. We work on the man so he has more to give to his family and the responsibilities in his hands.
Brother, this starts with the life you actually have. Your habits. Your choices. Your faith. What needs your attention now?
Strong for Love.
That is what Fortis ad Amorem means. Strength creates capacity to serve.
Start with the man,
not the checklist.
For men 35+ who carry responsibility and know some part of their life needs attention. You do not have to be broken to need a reset.
- You are doing well at work but want to be more present at home.
- Your health, energy or training keeps getting pushed to later.
- You believe in God and want your faith to shape your daily choices.
- You want honest challenge and accountability, and you are willing to do the work.
This is coaching, not clinical mental-health treatment. It takes participation, not a quick fix.
Strength should bring you home.
The people closest to us experience the man we are becoming. The goal is not to look strong to the world. It is to become the kind of man whose strength can be trusted by the people he loves. More present, more grounded, more honest, and more capable of carrying what is truly his.
God first. Build the man in body, mind and spirit. Bring that strength home to his family.
Put it into practice.
We get honest about where you are, identify what needs attention, and build a plan that fits your starting point. Then we practice, check in and adjust.
Practice. Accountability. Reflection. Repetition. Courageous action.
Spirit
Make room for prayer and God. Learn to surrender outcomes while taking responsibility for what is yours to do.
Mind
Name the truth. Own the next move. Examine your habits, priorities and reactions, then turn that clarity into action.
Body
Train, move, eat and recover with intention. Build useful capacity at your level, with a rhythm you can sustain.
Capability without character is dangerous. Character without courage stays theoretical.
I’m Harry Boom Shaw.
Lakeway / Austin, Texas • English & Spanish
I founded Harry’s Body Shop in 2005. I’ve coached athletes, families, executives, law enforcement and security teams. I’m a performance coach, Krav Maga 3rd Degree Black Belt, husband and father.
I’m doing this work too. I bring what I’ve learned from coaching, faith and life into honest conversations and practical steps.
Read my story →Explore the work.
Fortis Community
Twelve men. Twelve weeks. A founding cohort with individual mentorship, physical training, faith and brotherhood.
Explore the Founding Community1:1 Coaching
Personal coaching built around your life, your goals and the decisions that need attention.
See What’s ComingPerformance Coaching
Strength, conditioning, nutrition and recovery shaped around your starting point and goals.
See What’s Coming
THE WORK: MIND. BODY. SPIRIT.
Different ways to grow. One purpose: build the strength, clarity and faith to show up well in your life. Explore the community, individual coaching and performance work to see what speaks to your season.
FORTIS COMMUNITY
A men’s group for men 35+ who want to build strength, deepen faith, and put purpose into practice alongside men doing the work.
1:1
COACHING
Personal coaching built around your life and goals. We identify what needs attention, create a practical plan, and work through the habits and decisions that move you forward—with support and honest accountability.
PERFORMANCE & WELLNESS
Build strength, improve how you move, and develop nutrition and recovery habits that support your life. Coaching and programs connect fitness, wellness, and mindset so you can keep showing up for what matters.
MEET YOUR COACH
I’M HARRY BOOM SHAW.
For more than two decades, I’ve helped people become stronger, move better, and stay capable when life gets hard. I founded Harry’s Body Shop in 2005 and have coached athletes, families, executives, law enforcement, and security teams.
I’m a Krav Maga 3rd Degree Black Belt, performance coach, husband, and father. My work brings body, mind, faith, and responsibility into one conversation.
The goal is strength you can put to work—for your health, your purpose, and the people you love.
Lakeway / Austin, Texas • Online coaching • English & Spanish
LET’S START WITH A CONVERSATION.
You don’t need a perfect plan before you start. We’ll talk about where you are, what matters most, and what kind of support fits.
You do not have to be broken to need a reset.
This work is for men who are functioning, responsible, and capable—but know they are leaving something important unattended.
This is for you if…
- You are successful at work but less present than you want to be at home.
- You know what needs to change, but you keep pushing it to “later.”
- Your health, strength, or energy has become an afterthought.
- You feel a gap between your responsibilities and your sense of purpose.
- You want accountability and challenge—not more information to collect.
This is probably not for you if…
- You want a motivational quick fix instead of sustained practice.
- You want somebody else to make your decisions for you.
- You are unwilling to examine your own habits, reactions, and responsibility.
- You are looking for clinical mental-health treatment rather than coaching.
Fortis ad Amorem.
Fortis is about rebuilding the capacity to live the life you already know matters: a stronger body, a clearer mind, a grounded soul, better relationships, and the courage to act on what you know.
Strength is not the destination. Love is. The purpose of becoming stronger—physically, mentally, spiritually and relationally—is to have more capacity to serve, protect, lead, endure and give yourself to something bigger than you.
Capability without character is dangerous. Character without courage stays theoretical.
The pillars.
These ideas sit underneath everything I coach. They are not slogans. They are standards I am trying to live, practice and teach.
Start with the man, not the checklist.
Identity comes before action. If you do not know who you are, achievement becomes another place to hide.
Strength creates capacity to serve.
Your body, mind, gifts and influence are not just for comfort. Strength gives you more to give.
Name the truth. Own the next move.
Clarity matters only when it changes the way you respond. We identify what is yours to own and turn it into the next right action.
Practice. Accountability. Reflection. Repetition. Courageous action.
Information is useful. Formation changes you. The work has to become something you practice, not just something you understand.
From insight to practice.
The work is structured enough to create momentum and personal enough to fit the season you are actually in.
Get honest.
We identify what feels off, what you have been avoiding, and what you want your life to look like instead.
See the whole man.
We look at body, mind, faith, relationships, work, habits, stress, energy, and responsibility—not one isolated problem.
Build what fits.
You leave with clear priorities, practices, and a plan that matches your actual life rather than an idealized schedule.
Practice until it changes you.
Reflection, repetition, honest feedback, and courageous action turn understanding into formation.
One offer. One commitment. One standard.
Twelve weeks to build clarity, habits, strength, and independence. Start with a conversation, then commit to the work.
A Real Conversation
We’ll talk about your goals, how coaching and training work together, and the scheduling and support you can expect before you commit.
The 12-Week Fortis Commitment
One weekly private coaching call with Harry. Strength and conditioning through TrainHeroic in two six-week cycles. For local clients, program instruction during the first week of each cycle with Harry or one of his coaches.
Fortis Community is waitlisted. Group participation is not guaranteed with the individual offer. Explore the Community →
Find what speaks to your season.
Take a look around. Learn about the work, meet Harry Boom, and see where you recognize yourself.
Fortis Community
Shared practice, honest conversation and men learning to show up well in body, mind and spirit.
Discover the Community1:1 Coaching
Personal attention to your life, habits and next right step. This offering is coming soon.
Explore 1:1 CoachingPerformance Coaching
Strength, movement and recovery in service of the life you want to live. This offering is coming soon.
Explore Performance